{"id":24065,"date":"2023-06-29T10:00:00","date_gmt":"2023-06-29T13:00:00","guid":{"rendered":"https:\/\/alprestamo.com\/blog\/?p=24065"},"modified":"2023-10-17T17:31:02","modified_gmt":"2023-10-17T20:31:02","slug":"cuales-son-las-10-marcas-mas-valiosas-del-2023","status":"publish","type":"post","link":"https:\/\/alprestamo.com\/blog\/cuales-son-las-10-marcas-mas-valiosas-del-2023\/","title":{"rendered":"Cu\u00e1les son las 10 marcas m\u00e1s valiosas del 2023"},"content":{"rendered":"\n

No es ninguna sorpresa que Apple sea la primera de las 10 marcas m\u00e1s valiosas del 2023. <\/strong>El fabricante de los Iphone (entre otros) repite el primer lugar del ranking, al igual que en 2022. La que s\u00ed pod\u00eda esperarse en esta lista era Facebook, que incre\u00edblemente no entr\u00f3 y termin\u00f3 en la ubicaci\u00f3n n\u00famero 12. <\/p>\n\n\n\n

Top 10 marcas m\u00e1s valiosas del 2023 <\/h2>\n\n\n\n

De acuerdo a Kantar BrandZ<\/strong> y seg\u00fan su valor (en millones de d\u00f3lares), las 10 marcas m\u00e1s valiosas del 2023 son:<\/p>\n\n\n\n

    \n
  1. Apple<\/strong>: $880.445 <\/li>\n\n\n\n
  2. Google<\/strong><\/a>: $577.683<\/li>\n\n\n\n
  3. Microsoft<\/strong>: $501.856<\/li>\n\n\n\n
  4. Amazon<\/strong>: $468.737<\/li>\n\n\n\n
  5. Mc Donald\u2019s<\/strong>: $191.109<\/li>\n\n\n\n
  6. Visa<\/strong>: $169.092<\/li>\n\n\n\n
  7. Tencent <\/strong>(China): $141.020<\/li>\n\n\n\n
  8. Louis Vuitton<\/strong> (Francia): $124.822<\/li>\n\n\n\n
  9. Mastercard<\/strong>: $110.631<\/li>\n\n\n\n
  10. Coca Cola<\/strong>: $106.109 <\/li>\n<\/ol>\n\n\n\n

    A comparaci\u00f3n con el 2022, las \u00fanicas dos marcas que aumentaron su valor<\/strong><\/a> fueron Coca Cola ($97.883) y Louis Vuitton ($124.273)<\/p>\n\n\n\n

    En qu\u00e9 lugar se encuentran otras marcas valiosas<\/h2>\n\n\n\n

    Adem\u00e1s de Facebook<\/strong>, otras marcas reconocidas fuera del top 10 y dentro de las 100 m\u00e1s valiosas son:<\/p>\n\n\n\n

    21\u00b0 Nike <\/strong><\/p>\n\n\n\n

    25\u00b0Tesla<\/strong><\/p>\n\n\n\n

    27\u00b0 Starbucks<\/strong> <\/p>\n\n\n\n

    29\u00b0 Instagram <\/strong><\/p>\n\n\n\n

    34\u00b0 YouTube<\/strong><\/p>\n\n\n\n

    36\u00b0 Netflix<\/strong> <\/p>\n\n\n\n

    41\u00b0 TikTok <\/strong><\/p>\n\n\n\n

    59\u00b0 Disney <\/strong><\/p>\n\n\n\n

    91\u00b0 Pepsi<\/strong><\/p>\n\n\n\n

    Cabe destacar a Mercado Libre<\/strong> en el puesto 72, siendo la \u00fanica empresa latinoamericana dentro del top 100. <\/p>\n\n\n\n

    Qu\u00e9 es Kantar BrandZ<\/h2>\n\n\n\n

    Kantar BrandZ es una empresa que realiza valuaciones y estrategias, y forma parte de Kantar, una firma brit\u00e1nica de datos y consultor\u00eda. Es conocida por realizar el ranking anual de las marcas m\u00e1s valiosas del mundo, llamado \u201cBrandZ top 100 Most Valuable Global Brands<\/em>\u201d. 
    Para crear el top de las 10 marcas m\u00e1s valiosas de 2023<\/em>, la empresa recolecta datos de las acciones de 14.000 marcas de alrededor de 51 mercados para crear un modelo que tenga en cuenta la lealtad hacia la marca, la fortaleza y el conocimiento que hay sobre la misma.<\/p>\n","protected":false},"excerpt":{"rendered":"

    No es ninguna sorpresa que Apple sea la primera de las 10 marcas m\u00e1s valiosas del 2023. El fabricante de los Iphone (entre otros) repite el primer lugar del ranking, al igual que en 2022. La que s\u00ed pod\u00eda esperarse en esta lista era Facebook, que incre\u00edblemente no entr\u00f3 y termin\u00f3 en la ubicaci\u00f3n n\u00famero …<\/p>\n

    Cu\u00e1les son las 10 marcas m\u00e1s valiosas del 2023<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":9,"featured_media":24066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[148,152],"tags":[],"class_list":["post-24065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cl","category-economia-finanzas-cl"],"acf":[],"yoast_head":"\nCu\u00e1les son las 10 marcas m\u00e1s valiosas del 2023<\/title>\n<meta name=\"description\" content=\"No es ninguna sorpresa que Apple sea la primera de las 10 marcas m\u00e1s valiosas del 2023. 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El fabricante de los Iphone (entre otros) repite el primer lugar del ranking, al igual que en 2022. La que s\u00ed pod\u00eda esperarse en esta lista era Facebook, que incre\u00edblemente no entr\u00f3 y termin\u00f3 en la ubicaci\u00f3n n\u00famero…","rttpg_featured_image_url":{"full":["https:\/\/alprestamo.com\/blog\/wp-content\/uploads\/2023\/06\/39415244_m_normal_none.jpg",2508,1672,false],"landscape":["https:\/\/alprestamo.com\/blog\/wp-content\/uploads\/2023\/06\/39415244_m_normal_none.jpg",2508,1672,false],"portraits":["https:\/\/alprestamo.com\/blog\/wp-content\/uploads\/2023\/06\/39415244_m_normal_none.jpg",2508,1672,false],"thumbnail":["https:\/\/alprestamo.com\/blog\/wp-content\/uploads\/2023\/06\/39415244_m_normal_none-150x150.jpg",150,150,true],"medium":["https:\/\/alprestamo.com\/blog\/wp-content\/uploads\/2023\/06\/39415244_m_normal_none-300x200.jpg",300,200,true],"large":["https:\/\/alprestamo.com\/blog\/wp-content\/uploads\/2023\/06\/39415244_m_normal_none-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/alprestamo.com\/blog\/wp-content\/uploads\/2023\/06\/39415244_m_normal_none-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/alprestamo.com\/blog\/wp-content\/uploads\/2023\/06\/39415244_m_normal_none-2048x1365.jpg",2048,1365,true],"rt_custom":["https:\/\/alprestamo.com\/blog\/wp-content\/uploads\/2023\/06\/39415244_m_normal_none.jpg",2508,1672,false]},"rttpg_author":{"display_name":"Ramiro Querejeta","author_link":"https:\/\/alprestamo.com\/blog\/author\/ramiro\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/alprestamo.com\/blog\/categoria\/cl\/\" rel=\"category tag\">CL<\/a> <a href=\"https:\/\/alprestamo.com\/blog\/categoria\/cl\/economia-finanzas-cl\/\" rel=\"category tag\">Econom\u00eda y finanzas<\/a>","rttpg_excerpt":"No es ninguna sorpresa que Apple sea la primera de las 10 marcas m\u00e1s valiosas del 2023. El fabricante de los Iphone (entre otros) repite el primer lugar del ranking, al igual que en 2022. La que s\u00ed pod\u00eda esperarse en esta lista era Facebook, que incre\u00edblemente no entr\u00f3 y termin\u00f3 en la ubicaci\u00f3n n\u00famero…","_links":{"self":[{"href":"https:\/\/alprestamo.com\/blog\/wp-json\/wp\/v2\/posts\/24065"}],"collection":[{"href":"https:\/\/alprestamo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alprestamo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alprestamo.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/alprestamo.com\/blog\/wp-json\/wp\/v2\/comments?post=24065"}],"version-history":[{"count":4,"href":"https:\/\/alprestamo.com\/blog\/wp-json\/wp\/v2\/posts\/24065\/revisions"}],"predecessor-version":[{"id":31624,"href":"https:\/\/alprestamo.com\/blog\/wp-json\/wp\/v2\/posts\/24065\/revisions\/31624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alprestamo.com\/blog\/wp-json\/wp\/v2\/media\/24066"}],"wp:attachment":[{"href":"https:\/\/alprestamo.com\/blog\/wp-json\/wp\/v2\/media?parent=24065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alprestamo.com\/blog\/wp-json\/wp\/v2\/categories?post=24065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alprestamo.com\/blog\/wp-json\/wp\/v2\/tags?post=24065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}